Stavite svoje lice u centar pažnje

douglas karr sq

Folks tend to forget phone numbers, logos, names and URLs… but they don't forget faces typically. It's why we recommend that all of our customers get their faces out there! More and more, our social presence, our blog posts and even our search results are beginning to show faces. A friendly face is a comforting gateway to get prospects in front of you and they should not be underestimated.

Trust me, I don't put my big ‘ol mug everywhere because I'm in love with myself. I do it so that folks continue to recognize me. So… drop everything and do the following:

  1. Nađite sjajnog fotografa – don't leave your image to an iPhone camera or your laptop… a great photographer will set the lighting, and provide you with an image of depth that matches your personality. We love Paul D'Andrea's posao! Vjerujte njihovoj prosudbi o okruženju i scenografiji!
  2. Prijavite se za Gravatar račun – upload your image, add and confirm all of your email addresses. Gravatar is utilized by most of the commenting systems in addition to WordPress (who owns the platform) and it's respected universally. Now your face will display consistently whether you're in a comment or on a WordPress profile.
  3. Prijavi se za Google+ - Ako dodate web lokacije koje doprinosite svom Google+ profilu, vaša će se slika čak prikazati u rezultatima pretraživanja ako je oznaka za autorstvo na web lokaciji (većina platformi za blogove je to primijenila). Ponekad Google+ prikazuje i vašu sliku bez oznaka!
  4. Popunite svoj WordPress profil - sjajni dodaci poput Yoast-ov WordPress SEO dodatak dodajte polja za postavljanje vašeg Google+ profila, pružajući potrebne oznake kako bi se vaša slika prikazala u rezultatima pretraživanja.
  5. Pokušajte zadržati svoje slike dosljedni na vašim profilima na društvenim mrežama. When someone begins to see your face on a blog comment, then in Facebook, and on Twitter, they're more likely to become a fan, follower or even a customer! I've literally had people walk up to me from Paris to San Francisco who recognized me by my photo… it's paid off in dividends!

As a professional in the space, I would recommend against cartoons (unless you're a cartoonist) or some other image. Unless they have a rare disorder known as prosopagnozija, ljudi prepoznaju lica daleko bolje nego što pamte ostale detalje o vašem poslu ili vašim proizvodima i uslugama.

PS: Ovaj post na blogu nadahnuo je naš menadžer projekta Jenn Lisak, slanje izvrsne e-pošte klijentu u kojoj se objašnjava isto!

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