Marketing na teškom tržištu nekretnina

Povezivanje agenata za nekretnine sa kupcima kućaKorišćenje mrežnih tehnologija kao a srednji jer trgovina je sve veća niša. Potrošači postaju mnogo pametniji u korištenju društvenih mreža kako bi se educirali o odlukama o kupovini.

S obzirom da je tržište stanova ovdje i na nacionalnim smetlištima, sasvim je prirodno da su i agenti za promet nekretninama i potrošači koji žele kupiti kupuju Internet kako bi napravili razliku. U prošlosti sam kupio i prodao nekoliko domova i rano shvatio da je pronalazak pravog agenta najbolja odluka koju smo ikad donijeli! Mojoj porodici sam uštedio hiljade dolara i sve se pokrenulo s lakoćom.

DoorFly je tržište na kojem se ugledni agenti za promet nekretninama nadaju za priliku da rade sa kupcima kuća. Kupci se sastaju s uspješnim registriranim agentima za promet nekretninama koji pomažu u procesu kupnje kuće i nude im popuste.


Kliknite ovaj post ako ne vidite videozapis kako DoorFly radi!

Više o tome kako se ova ideja ostvarila možete pročitati na blogu DoorFly. Sjajna stvar DoorFly-a je što služi i domaćem kupcu i agentu za prodaju nekretnina. Na ovom teškom tržištu siguran sam da je medij koji ih može povezati vrlo tražen!

Morao sam se sastati s DoorFly timom tokom posljednjih nekoliko mjeseci i oni su uzbuđeni zbog posla i mogućnosti da premoste ovaj jaz u industriji nekretnina! Radujem se što ću vidjeti njihov mladi startup!

Čini se da je Indianapolis sjajno startup tržište za tehnologiju nekretnina! Zajedno sa DoorFly, tu je i:

  • URBaCS - URBaCS je internetska aplikacija za fotografije koju vlasnici kuća dijele svoje iskustvo u gradnji s prijateljima i članovima porodice.
  • Vezni SMS za mobilne nekretnine - Inovativni alat za generiranje olova koji koristi tekstualne poruke i hostirane besplatne brojeve kako bi osigurao da su kućne informacije uvijek dostupne potencijalnim kupcima.

Svaka od kompanija posluje u različitim nišama u oblasti nekretnina, ali sve one pružaju tržištu jedinstvena rješenja koja pomažu u povećanju prodaje kuća!

3 Komentari

  1. 1

    Just to be fair – I checked out Doorfly to see what they offer. Right now, in Indiana, they have 6 agents bidding on one buyer. The buyer wants to purchase a home for $40,000 and the highest bid is $500., which I asssume means the highest bidding agent is willing to rebate or give back $500. of their commission.

    The problem I have with this, is the agent doesn’t know up front what his commission will be.

    Disclosure: Commissions are not set and are always negotiable.

    I have seen many bank-owned homes offering a set dollar amount of commission. In this case, let’s say they offer 3% or $1200.00. Maybe, they only offer $1000.00. In either case, the agent has given up almost half of their commission without even knowiing how many hours they will invest. I dont believe that is a wise investment of time or professional expertise.

    I’ll guarantee a good buyers agent can negotiate a better deal for their client than $500. off the commission or even 50% of the commission on a $300,000. home. It’s not always about money – but the service and expertise one should expect.

    Example – what f I negotiate 3% toward closing costs and a portion of that is used to buy down the interest rate by .5%. On this $40,000 home, I have saved my client $200.00 a year in interest alone.

    There are too many examples of how to protect and promote your clients best interest in a real estate transaction to go into here, but thanks for allowing me my 2 cents. 🙂

    • 2

      Great feedback, Paula!

      DoorFly is working directly off of word of mouth right now to get off the ground, the nice folks there have launched this while working full time – that’s pretty impressive but it will take a while to build up a lot of steam.

      I’m a huge fan of hiring an agent, and like the competitiveness and choice this brings to the market. I don’t think DoorFly is marketing it all on the bid side – it’s about connecting the right agents to the right buyers for the right home.

      I think that’s a great model. It provides consumers with choice and agents with a medium to connect to new buyers – something scarce these days!

      Happy Holidays and thank-you for your input!

  2. 3

    Doug,
    Thanks for the link love. We’re excited about 2009 because we are finally seeing home builders step into the social media arena. Many builders are starting to blog, tweet and use sites like Facebook and Flickr. Although 2009 will most likely be sluggish in terms of new home sales we expect to see builders continue to reach out to new media.

    Sretan božić!

    -Jayson

Šta ti misliš?

Ova stranica koristi Akismet kako bi smanjila neželjenu poštu. Saznajte kako se podaci vašeg komentara obrađuju.