Our content marketing platform client, gathered data across Facebook, Twitter, and LinkedIn to see what works best for social sharing in terms of time, day of the week, and what to say. While a lot of these findings are not surprising, I was particularly intrigued by the differences between Twitter and LinkedIn. As the infographic shows, using exclamation results in high click-throughs for LinkedIn, but it does the opposite for Twitter. Furthermore, using a number in a tweet results in 50% more click-throughs, but it has no real effect if used in a LinkedIn status update.
How did Compendium compile all this research? They actually did their own study, which has been made into B2B i B2C Vodič za društveno dijeljenje, now available for download.
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