Prije nekoliko godina, sjećam se kada je bloger uzeo Scoble na. Bloger je pozvao Scoblea na svoj događaj, a zatim se založio kada je Scoble zatražio plaćanje putovanja i troškova. Scoble se odazvao i putem interneta i to sjajno obavio.
This week has been a tough (but very fun) week. I have Chapters due for my book, I'm completing 2 projects, and I'm still working with prospective customers. I touch a lot of people each week by phone, email, Twitter, Facebook, Plaxo… etc., etc. I've been scolded twice this week by readers who I haven't responded to and one prospect that I underestimated the urgency on.
Izgled je bio moja greška - trebao sam čvrsto pratiti kompaniju. Čitaoci su ipak druga priča. Primio sam poziv gdje je gospođa rekla,
What is it with you Internet people – you don't answer the phone, don't answer email… don't respond!
I didn't apologize. Instead, I told her the truth. I have at least 20,000 new visitors per month to my blog, perhaps 250 comments (most are SPAM), and well over 100 requests. The requests are not requests for services, though. They're simply readers looking for additional advice or information. I try to handle these via blog posts. I don't always respond. In fact, I don't typically respond.
Here's an email that I just received today on the topic after I wrote my network and asked for their support in the Top 50 Indiana Blogs poll:
I've written multiple messages within your blog and sent you a number of different DM's on Twitter asking for your opinions, ideas and suggestions on different digital marketing strategies and never once have I gotten a response from you. Being understanding, I know that you are a very busy man, with starting your new company and everything, which is why I never took your lack of responses personally (despite the fact that Chris Brogan, Beth Harte, Erik Deckers itd. su mi uvijek odgovarali na pitanja).
That's awesome that Chris, Beth and Erik have been able to keep up like this! I was up until 3AM and only completed reviewing and responding to email. I look forward to Chris, Beth and Erik's advice on how I could possibly keep up with the number of requests that I get.
Jučer sam bio na regionalnoj konferenciji i uz mene su bile 3 osobe ... jedan je bio saradnik, jedan moj prodajni trener, a jedan klijent. Saradnik i trener prodaje šalili su se kako se nikad nisam javljao na telefon ili e-poštu koju su mi slali. Pogledao sam svog kupca i rekao: "Da li odgovaram na vaše telefonske pozive i e-mailove?". "Da", rekao je, "... uvijek ... ponekad i usred noći! Mislim da radite 24 sata dnevno. "
Ponekad vjerujem da web i ljudi vole Chris Anderson učinio je meni i mojem poslu veliku štetu. My landlord, my creditors, my utility companies, and vendors aren't free. As a result, I can't work for besplatno. Moram se koncentrirati na:
- Kupci - to su ljudi koji plaćaju moje proizvode i usluge.
- izgledi - to su kompanije s budžetom koje su spremne postati kupci.
- Izgledi za usta - to su kompanije koje je moja mreža uputila na mene i moji kupci koji znaju da kompanija ima budžet i spremni su postati kupci.
- Ostali zahtjevi – these are everything else… emails, form requests, phone calls, etc. These typically fall off my list because I'm working on 1, 2 and 3.
Am I missing opportunities because of this approach? Perhaps – that's why I'm getting treniranje prodaje ovdje u Indianapolisu. I have no idea. All I know is that “other requests” could take me months to review and respond… and I can't afford to spend months doing that.
Readers are not customers. Subscribers are not even customers. That may sound harsh, but readers and subscribers are not paying for their subscription nor the information from this blog. I don't have any service level agreement with readers or subscribers.
This blog is not a profitable enterprise and I'm not an Internet millionaire… far from it. I am working hard, though, to get it profitable. As soon as the blog pays all my bills, I'll be glad to sit around all week answering my readers' and subscribers' requests. Until then… I need to go service my kupaca.
If you'd like to become a customer, reword your request. I joked with someone last night that I need to change my work voicemail to state, “Press 1 if you have budget!”. So… if you're a reader or subscriber and looking for some free advice, please don't get upset when I don't respond. I truly am busy trying to pay the bills!