Infografika: Izrada QR kodova vrijednim gledanja

zašto ne skenirati qr

Moji prijatelji znaju da nisam ljubitelj QR (Quick Response) kodova. Dok vidim QR kod, odredite želim li ga skenirati, otvoriti svoj mobilni telefon, otvoriti aplikaciju za skeniranje koda ... i zapravo ga skenirati - mogao sam upisati web adresu. Također mislim da su ružno ... da, rekao sam!

Čini se da je usvajanje QR koda is prilično izazov. 58% ispitanih nije bilo upoznato s QR kodovima. 25% ispitanih nije ni znalo šta su! U odbrani QR kodova nisu sve loše vijesti. Ljudi će koristiti QR kodove kada očekuju popust, a druge ih industrije koriste za učinkovito preuzimanje podataka.

Nekoliko primjera koje sam vidio za koje sam smatrao da se dobro koriste QR kodovi:

  • U restoranu u Atlanti, jelovnik je koristio QR kodove kako bi čitatelj potražio dodatne prehrambene informacije o meniju na mreži.
  • Na konferenciji Webtrends, kamere su postavljene na svakoj konferenciji kako bi prikupile informacije o znački posjetitelja. To je omogućilo timu da utvrdi koje su sesije bile najpopularnije.
  • Slanje kupona e-poštom primaocima. Međutim, barkodovi rade jednako dobro kao i QR kodovi. A skeneri barkoda su više zastupljeni u maloprodajnim objektima.

Koje ste korisne implementacije vidjeli za korištenje QR kodova?

Scanapalooza700

Također mislim da smo na pragu korištenja tehnologija skeniranja i prepoznavanja daleko naprednijih od QR kodova.

2 Komentari

  1. 1

    I blogged about QR codes back in December of 2010 ( http://kremer.com/qr-codes-link-brick-and-mortar-to-online ) and here are some of my suggestions….

    In-store Facebook Like: “Enjoy shopping here? ‘Like’ us on Facebook. Scan this QR code with your mobile phone. Be the first to get great offers and discounts through our Facebook page.”

    In store Sign Up for E-mail Newsletters or SMS text alerts. Same idea as above. Be sure to offer a reward for signing up. Be sure the QR code newsletter landing page is mobile friendly.

    In store demographic or survey information: “Tell us a little about yourself and get free coupons”. Have a short mobile friendly survey page with the final page being a in store coupon they can use right now.

    Printed ads, brochures, business cards: “Get more information on this. Scan this QR code on your mobile phone.” QR codes are new, but lots of printed media have a lead time of months. Talk with your client about what their print plans are for now and six months from now.

    Thinking beyond the retail world. I recently talked with the marketing and exhibition folks at a large museum. I suggested that they could put a QR code in certain exhibit areas. The code could link to their own Web page on the item exhibited, or link to a relevant outside Web source.

  2. 2

    I blogged about QR codes back in December of 2010 ( http://kremer.com/qr-codes-link-brick-and-mortar-to-online ) and here are some of my suggestions….

    In-store Facebook Like: “Enjoy shopping here? ‘Like’ us on Facebook. Scan this QR code with your mobile phone. Be the first to get great offers and discounts through our Facebook page.”

    In store Sign Up for E-mail Newsletters or SMS text alerts. Same idea as above. Be sure to offer a reward for signing up. Be sure the QR code newsletter landing page is mobile friendly.

    In store demographic or survey information: “Tell us a little about yourself and get free coupons”. Have a short mobile friendly survey page with the final page being a in store coupon they can use right now.

    Printed ads, brochures, business cards: “Get more information on this. Scan this QR code on your mobile phone.” QR codes are new, but lots of printed media have a lead time of months. Talk with your client about what their print plans are for now and six months from now.

    Thinking beyond the retail world. I recently talked with the marketing and exhibition folks at a large museum. I suggested that they could put a QR code in certain exhibit areas. The code could link to their own Web page on the item exhibited, or link to a relevant outside Web source.

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