Šta nam nedostaje? Ili ko nam nedostaje?

Arrington Scoble KingsRobert Scoble pita, što nedostaje tehnološkim blogerima? Vaše poslovanje!

Objava me pogodila. Robert je potpuno u pravu!

Dok svakodnevno čitam RSS feedove, umorna sam od istih sranja uvijek iznova. Da li su Microsoft i Yahoo! opet razgovaraš? Da li Steve Jobs i dalje vodi Apple? Kako Facebook nastavlja eksponencijalno rasti, hoće li prihod od oglasa i dalje biti sranje? Šta svaki osnivač svakog mega-dot-coma radi danas? Ko će prvi dobiti priču, TechCrunch, Mashable, Slashdot, VentureBeat or Techmeme?

Blahh, blahhh, blahhh…

ZZZZZzzzzzzzz….

Nikada nisam čitao o preduzećima s kojima svakodnevno radim na tim web lokacijama. Mogli biste pomisliti da u zemlji nije bilo drugih startupa ako se čita sve što ste radili kraljevski blogovi. Oni od nas koji nisu potomci dot-com kraljevstva nisu cijelu karijeru sjedili po strani. Radili smo jednako naporno kao i oni iz najužeg kruga na izgradnji uspješnih kompanija. Mi imaju uspješno poslovanje - ali kraljevstvo obično ne miješa krv sa običnim narodom.

Iskreno govoreći, mislim da mi koji smo izvan kraljevskih porodica to bolje radimo. Gradimo uspješna preduzeća bez naslova, bez rizičnog kapitala i bez mogućnosti biranja liste milijardera koji financiraju našu sljedeću veliku ideju. Ne pokušavamo impresionirati jedni druge, već pokušavamo pomoći susjedima. Pozovimo svoje prijatelje, zasučemo rukave i stavimo noći i vikende da obavimo posao. Ne mjerimo uspjeh u naslovima i stolovima za fudbal, mjerimo ga u zaposlenosti i dobiti.

Ne žalim se - uvjeren sam da postoje hiljade tehnoloških startupa širom zemlje koji pozitivno utječu na poslovanje, ali nikada ne dospijevaju na naslovnice kraljevski blogovi. Mislio sam Rebrendiranje web konferencija i konferencija bio ogroman! Ahh ... ali nisu bili u Redmondu ... oni su iz Portlanda. Nema tamo kraljevine!

Kao rezultat toga, jednostavno sam prestao obraćati pažnju na njih i okrenuo svoj blog prema unutra - prema zajednici i prijateljima s kojima želim raditi. Ako slučajno odem van grada, pokušavam napisati kako će to utjecati na moje kupce i čitatelje.

Ako su Arrington i Scoble stvarno žele pomoći pri dolasku do preduzeća i izvijestiti o tome što na njih utječe, tada moraju krenuti na put i razotkriti neke od ovih dragulja koji su širom zemlje. Robert pita koje bi blogere trebao pratiti ... Preporučio bih da odabere po jednog u svakom glavnom gradskom području. Dodavanje 50 blogera na njegovu listu za čitanje otvorit će mu oči!

Prestanite sa vraćanjem vijesti koje svi ostali pokrivaju i pronađite sljedeću cvrkut, sljedeći Facebook ili čak sljedeći Google. Isključite telefonsku sekretaricu, zatvorite pristiglu poštu i uđite u avion. Oni su ovdje! Upravo ovdje, u Indiani, očekuju nas nagrade Mira - i nominirani jesu vrhunske tehnološke kompanije u državi.

Kompanije koje prisustvuju dodjeli nagrada Mira nisu jednostavno uspješne, već pomažu i ostalim kompanijama iz Indiane da postanu uspješne. I kao što Robert kaže, to je važno!

13 Komentari

  1. 1
  2. 2
  3. 3

    great post Doug. do you think that your story will get picked up by mashable? lets hope so 🙂

    all joking aside i’ve found the popular rise of mashable and techcrunch in particular to be much more akin to celebrity gossip than a voice into the actual happenings of our industry. stories are more about who’s upset with whom for leaving whoever/whatever mixed with an invite to expand a super-secret alpha or beta than a true dissection of a problem/company/industry niche. there is also a very heavy bent towards b2c companies/products. there is nothing wrong with that, of course, it just so happens that b2b is equally sexy and often time laden with the same exclusive beta invites. the challenge is that the b2b stories aren’t told with the same types of well built narratives as consistently as b2c companies/products. as evangelists and marketers in b2b we can change this. i don’t think our industry has any blue-blood royalty. they were all self-made. with that, a new generation can overthrow and they will be armed with stories that we tell. if we do our jobs well.

    jascha
    @kaykas
    webtrends

    • 4

      Jascha,

      Yes, yes, yes! We’ll continue to evangelize success stories and how we help our customers’ businesses grow, and the word will continue to get out! I’d like to think that’s been my mission since beginning this blog.

      When all I had was just a handful of readers, my purpose was simply to relay the information I found as well as provide advice in a public forum to save time. My mission continues! I’m simply reaching more now.

      Hvala!
      Doug

  4. 5
  5. 7

    While I agree with you that Arrington and Scoble, though not alone, need to get out and learn about the loyalists, as opposed to the royalists, I would also suggest they should at random choose one small community in each state to find a blogger from there with value and content worth viewing. What makes only metropolitan areas have value?

  6. 8

    Scoble will say yes if the schedule permits AND the conference focus is interesting. He’s been to ConvergeSouth twice (in Greensboro NC) simply because we asked him (the first time) and he loved it (so he came back the second time for more banana pudding). NB: if he shows up, plan his ENTIRE day. He wants to go places and meet people and do things (tech and political). Keep him busy and feed him quality sushi.

    ConvergeSouth never paid speakers; however, we always paid plane fare and hotel for out-of-town presenters. Our town (immodestly) sells itself. And give him the biggest room to speak in; he draws quite a crowd 🙂

    Good luck; let us know if you need a Scoble-point!

    • 9

      Sue,

      This is great news! We’ve already rallied the troops today and are excited to get Robert into town. We’ll be sure to take care of him and are confident he’ll be impressed with the work we’re doing here in Indy.

      I dropped you a line to follow up!

      hvala,
      Doug

  7. 10

Šta ti misliš?

Ova stranica koristi Akismet kako bi smanjila neželjenu poštu. Saznajte kako se podaci vašeg komentara obrađuju.